A. Consumer research
In fast-changing consumer expectations, heightened competition, commoditization have many companies asking: what’s the best marketing mix for it? Since marketing mix is interlinked the strategy can be evolved through consumer research. What’s essential is to understand that marketing mix decision against the competition is different from the one at the launch of a product or the one for penetrating a new market. We provide primary consumer research data customized to the requirement of your business.
- What is the consumption pattern of the consumer (What, When, Where, Why & what Quantity do they buy).
- What is the important aspect of their buying behaviour
- Reasons behind brand loyalty.
- Understanding the shopping behaviour of the consumer.
- Strategy recommendation for different segments of the consumer market to harness growth for short and long run.